STRATEGY | CREATIVE DIRECTION | CONTENT CREATION | EXPERIENTIAL

It’s not often you get to call people d*cks and assholes on Twitter without consequences, but if you’re ghost-writing for a deranged, ginger killer doll, RULES NEED NOT APPLY.

That includes having organic Twitter conversation with huge celebs, including the ballad queen herself: ADELE.

From outrageous trending memes, to viral TikToks, my team was tasked with running all aspects of the multi-network, cross-platform social campaign for Season 1 and Season 2 of the newest addition to the Child’s Play franchise. I led all aspects of campaign and evergreen creative, in addition to acting as the crude and inappropriate voice behind Chucky’s personal Twitter account.

Season 1 Highlights: 

• Total campaign impressions: 90.5 Billion

• Average engagements/per post: 217k

• Trended #1 on Twitter during premiere night

• Trended Top 5 on Twitter every episode night through finale

• Nominated for a 2022 Webby award

Season 2 Highlights: 

• Starting a viral Twitter Beef with M3gan covered by multiple press outlets

• Grew Chucky’s personal TikTok account to 1 million followers in under

  two months, ORGANICALLY.

• Trended #1 on Twitter during finale night

The campaign spanned multiple phases, from pre-premiere, launch and execution throughout the entire series. The success was heavily influenced by our unique fan/public figure engagement strategy combined with best-in-class content and maintaining personalized strategies across 3 entities: USA Network, Syfy and ChuckyIsReal.

And on top of it all, the most rewarding aspect of this project was turning Chucky into a Queer Icon . Let’s just say, I slayed. :)

INSTAGRAM | TWITTER | TIKTOK