SOCIAL STRATEGY | CREATIVE DIRECTION | CONTENT CREATION

Between 2017 and 2021, when the program ultimately switched from airing on E! to streaming on Hulu, I wrote and led creative for all of the assets promoting the show on E!’s channels.

Working on a show with such polarizing talent was a challenge that was solved through showcasing themes of family, humor, relatability and strength. From fashion stories, to touching moments, to outrageous memes to viral TikToks, after several hundreds of pieces of content, Keeping Up still remains one of the most influential and socially relevant shows produced by E!