SOCIAL STRATEGY | CREATIVE DIRECTION | CONTENT CREATION

If reality TV is a guilty pleasure, then lock me up and throw away the key.

From 2017-2023, I led creative strategy and execution for E! Entertainment’s cross-platform social channels, producing a high cadence of daily content in addition to building premiere campaigns and on-site content production. During my time working on E!, I’ve had the pleasure of touching over 50 reality and scripted programs as well as building strategy for larger NBC initiatives

E! provided myself and my team the opportunity to explore and maintain the voice of a beloved tv network, while also building a pop-culture centric community with content that is both aspirational and relatable at the same time.

Please note that the work show below is a small sample of the mass volume of content produced and created for E! over the course of six years.