CHUCKY
killer doll, but make it gen z.
STRATEGY | CREATIVE DIRECTION | CONTENT CREATION | EXPERIENTIAL
It’s not often you get to call people d*cks and assholes on Twitter without consequences, but if you’re ghost-writing for a deranged, ginger killer doll, RULES NEED NOT APPLY.
That includes having organic Twitter conversation with huge celebs, including the ballad queen herself: ADELE.
From outrageous trending memes, to viral TikToks, my team was tasked with running all aspects of the multi-network, cross-platform social campaign for Season 1 and Season 2 of the newest addition to the Child’s Play franchise. I led all aspects of campaign and evergreen creative, in addition to acting as the crude and inappropriate voice behind Chucky’s personal Twitter account.
Season 1 Highlights:
Total campaign impressions: 90.5 Billion
Average engagements/per post: 217k
Trended #1 on Twitter during premiere night
Trended Top 5 on Twitter every episode night through finale
Nominated for a 2022 Webby award
Season 2 Highlights:
Starting a viral Twitter Beef with M3gan covered by multiple press outlets
Grew Chucky’s personal TikTok account to 1 million followers in under
two months, ORGANICALLY.
Trended #1 on Twitter during finale night
Our campaign spans multiple phases, from pre-premiere, launch and execution throughout the entire series. The success was heavily influenced by our unique fan/public figure engagement strategy combined with best-in-class content and maintaining personalized strategies across 3 entities: USA Network, Syfy and ChuckyIsReal.
And on top of it all, the most rewarding aspect of this project was turning Chucky into a Queer Icon . Let’s just say, I slayed. :)
