ANNE KLEIN
Reviving an iconic brand for today’s woman
SOCIAL STRATEGY | CREATIVE DIRECTION | CONTENT CAPTURE
As the Creative Director for Anne Klein’s social channels, I led the strategy and execution of custom video content, seamlessly blending seasonal campaigns with trend-driven storytelling. From concept to production, I directed the production of content and briefed editors to elevate and modernize the brand presence attracting a younger, more engaged audience.
Within 6 months the account achieved…
135% increase in engaged accounts.
53% increase in organic reach.
18% increase in engagement.
Sample of daily Reels and TikTok content including remixing campaign footage, product capture and reactive trends.
Curated and Influencer UGC content.
Creative Direction, set design, styling and photo for the 2024 Holiday campaign.
