STRATEGY | CREATIVE DIRECTION

USA Network has been a staple of Live television since 1977, and with such a vast variety of programming, the network looked to our team to re-imagine how a streamlined rebrand would carry though to social.

After managing the social accounts for USA for almost a year, our team was tasked with rethinking the entire social strategy, including establishing the new tone of voice and visual execution and growing the TikTok audience to over 500k followers.