E! Entertainment

TRANSFORMING A REALITY TV NETWORK INTO A POP CULTURE JUGGERNAUT.

SOCIAL STRATEGY | CREATIVE DIRECTION | CONTENT CREATION

If reality TV is a guilty pleasure, then lock me up and throw away the key.

Since 2017, I’ve been leading creative strategy and execution for E! Entertainment’s cross-platform social channels. During my time working on E!, I’ve had the pleasure of touching over 50 reality and scripted programs, captured on-site content, in addition to building strategy for larger NBC initiatives

E! provided myself and my team the opportunity to explore and maintain the voice of a beloved tv network, while also building a pop-culture centric community with content that is both aspirational and relatable at the same time.