STRATEGY | CREATIVE DIRECTION | PRODUCTION | STYLING

Since CBD became a lucrative consumer-facing industry, the market has swiftly grown to be extremely oversaturated. For newer brands, standing out amongst the sea of cannabis-related products with modern, millennial-forward branding can be almost impossible.

Daytrip beverages came to us in need of a social/digital refresh to capture the nostalgic, 70’s-eqsue nature of their brand essence. I spearheaded the creative strategy and vision for their new product photography and lifestyle content. My goal was to show that there’s a Daytrip for everyone and every occasion, bottling up that cool, california lifestyle in a crisp, cold can of liquid chill.