SOCIAL STRATEGY | CREATIVE DIRECTION | CONTENT CREATION

As a Kris Jenner stan myself (I trust this is a safe space) creating content for a show of this cultural caliber was one of the highlights of my entertainment marketing career. Between 2017 and 2021, when the program ultimately switched from airing on E! to streaming on Hulu, I wrote and led creative for all of the assets promoting the show on E!’s channels.

Working on a show with such a polarizing cast was a challenge that was strategically combated with showcasing themes of family, humor, relatability and strength. From fashion stories, to touching moments, to outrageous memes to viral TikToks, after several hundreds of pieces of content, Keeping Up still remains one of the most influential and socially relevant shows produced by E!