Temptation Island
STRATEGY | CREATIVE DIRECTION
If red flags and bikini tops had a baby, it would be Temptation Island.
A fan-favorite dating show dripping with juicy drama gave our team the perfect opportunity to dive into creative that spoke to hopeless romantics and serial daters alike.
Juxtaposing classic romance novels with modern, all-too-relatable dating app visuals were just a few ways we tapped into the universe of relationships and temptation. After building social strategy, our team produced campaign and evergreen content from pre-premiere to catch-up, creating hundreds of pieces of content as well as big ideas to harness and maintain an engaged audience.
